![]() With just three clicks, users can buy a product featured in a video. Douyin has developed into a mature social e-commerce platform in less than four years. Meanwhile, compared to its international counterpart TikTok, Douyin is arguably a much more powerful marketing venue for brands and advertisers. In order for content to be accessible to users in China, brands and advertisers should target the Chinese video app instead of TikTok the latter-both the app itself and its content-is only available for international users. While the two apps are indeed owned and developed by the same company and have an almost identical user interface, Douyin and TikTok have distinctively different user bases and in-app features. A Google search of “douyin” would return to a Wikipedia page explaining what TikTok is. Many observers equate Douyin with TikTok. The combination of rhythmic songs and stylish filters is often what makes seemingly mundane content such as pet videos, people eating food, and shopping videos unique and viral. It also provides users with a list of background songs and filter options to customize videos. It stands out among many social media platforms because of its heavy focus on short video content, which lasts for either 15 or 60 seconds. Although many compare the app to WeChat and suggest they are the biggest competitors to each other, the two apps have vastly different features and user demographics. Launched in 2016, Douyin is a short video platform developed by Chinese Internet giant ByteDance. Growth of DAUs of Dpouyin in 2019 Source: WeChat Public Account What Is Douyin? What exactly about the app that makes it so viral? How do brands leverage Douyin to maximize the effects of their social campaigns? As of January 5, 2020, Douyin has reached the hallmark of 400 million daily active users (DAUs), which is almost half of China’s online population. You have probably heard of Douyin, the fastest-growing short video app that has won the hearts of some of China’s youngest online population. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |